SALT & HEELS GIRLS

Pjerino - how it started

We’re Iva and Boba. City girls who spent every summer on the Dalmatian coast — salt on our skin by nine, jumping off rocks by ten, not coming home until the sun went down.

Our grandmothers made sure we sat through evening prayer and dinner. We did. But after, we snuck out the window and went to the beach. Night swimming, dancing, singing.

We grew up. City jobs, city lives. But every summer we came back; same coast, same rocks, same sea. The feeling never changed. What we wore to it - that was the problem.

We wanted less clothes, no ironing, cool enough for the beach and everything after — Nothing fit

When we looked at what was out there, nothing fit. The hyper-sexualised styles are great — if you don’t mind spending the whole day pulling and adjusting instead of actually living in them. The cute prints work — if you never leave the pool. And basics are always safe.

But we didn’t climb out that window to be safe.

So we made what we actually wanted to wear. We both windsurf and paddleboard — so we needed pieces that actually work in the water, not just next to it. We designed sets in the same print — so you can mix and match depending on the day. A swimsuit for the beach. Leggings and a rashguard for the scooter ride down to the water or a morning on the board. A cropped jacket when the wind picks up.

Pjerino - The Name

The name comes from an old Dalmatian tradition. Pjerino is traditionally male — but when you lovingly call a woman named Pjerina, you say Pjerino. In Italy, Pierino is also the classic mischievous kid — the one who’s cheeky, clever, and always having more fun than anyone expected. That felt like us.

You’re probably reading this because you have it in you too. That cheeky, clever, rebellious part, yeah, we know you do;)

  • A few boring things about us

    Iva is an Elle Style Award-winning designer — she does the prints, the pieces, photography and video. Boba does digital marketing, operations, and whatever else needs doing. We both pretend to be models when needed.

  • Good to read about the product

    At Pjerino, your swimsuit doesn’t exist until you order it. Production starts only after you place your order. That’s why it takes 5 to 8 days to arrive.

    We use the same reliable base model for every design. We do this on purpose — so you always know exactly what to expect. Once you find your perfect fit, you can order any print with confidence. Our real focus is the print.

Oh, and just one last thing

Most of our customers found us because someone wore it, got asked "where did you get that?" When that happens to you email us at backtofun@pjerino.com and we'll make sure you both get a discount on your next purchase. Cheers 🥂

See you in the water, girl. And later — who knows where….